If politicians have campaign posters to promote their candidacy, the films vying for Oscars use FYC ads. FYC stands for "for your consideration". Usually seen in Variety and The Hollywood Reporter, these ads are directed towards voters of major award-giving bodies like the Academy Awards and Golden Globes.
Since it will be Oscars in a week's time, I figured it will be a good time to look at the best FYC ads I've seen this year. My top pick is Hereafter's FYC ad featuring the opening tsunami scene. Meanwhile, the best set belongs to the Black Swan. You'll see why they are good once you see them below.